Quality during Design

Quality during Design is a podcast for engineers, quality leaders, and product developers who need to make clearer decisions about product quality, reliability, and technical risk.

Each episode explores practical ways to cut through the design fog, clarify requirements, surface assumptions, and connect cross-functional knowledge before problems become expensive. You will learn how to spend the right time in the problem space so you avoid the trap of jumping to solutions too early.

Episodes include solo briefings on product-development decisions, risk-based thinking, quality methods, and reliability, along with conversations with cross-functional experts across operations, systems, marketing, and manufacturing.

Hosted by Dianna Deeney, independent quality, product assurance, and technical risk advisor, and author of Pierce the Design Fog.

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Podcasting since 2021 • 207 episodes

Quality during Design

Latest Episodes

Why We Jump: Fear

Fear is one reason teams jump from an idea to a solution before they understand the problem. It does not always look like panic. It can look like adding another inspection, building a feature that can be placed on a chart, accepting the answer ...

November 12, 2026 • Season 7 • Episode 5 • 12:35

Customer Discovery Across Product Stages, with Ashley Phillips

Ashley Phillips joins Dianna to discuss how customer discovery changes across startups, hypergrowth teams, and established products. Customers may surprise a team with new ways to use a product, while the environment around a long-standing prod...

October 22, 2026 • Season 7 • Episode 4 • 39:32

Two Ways We Jump: Speed and Certainty

In this solo episode of Quality during Design, Dianna looks at two reasons product development teams jump from a partial understanding of a problem to a committed solution: speed and certainty. Fast prototyping, generative AI, and 3...

October 08, 2026 • Season 7 • Episode 3 • 9:34

When Building Gets Cheap, Decisions Matter More, with Ashley Roach

Fast prototyping changes the constraint.When software, AI tools, and other rapid-prototyping methods make it inexpensive to turn an idea into something testable, the challenge is no longer only Can we build it? The harder questio...

September 24, 2026 • Season 7 • Episode 2 • 37:11

Why Do We Jump? About the Moment Before We Commit

When a project goes off track, we usually look back and say, “We didn’t define the problem, and we jumped.” That sounds like a process breakdown, as if one good checklist or gate approval would have prevented it.But design fog runs deep...

September 10, 2026 • Season 7 • Episode 1 • 6:54