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Quality during Design
Quality During Design helps engineers build products people love—faster, smarter, and with less stress. Host Dianna Deeney, author of Pierce the Design Fog, shares practical tools and quality thinking from concept to execution. Subscribe on Substack for monthly guides, templates, and Q&A.
Podcasting since 2021 • 187 episodes
Quality during Design
Latest Episodes
The Design Fog is Derailing Your Project
Your team spent six weeks on a feature that got rejected in the demo. Your engineers built a prototype that totally missed the mark. This misalignment is the design fog, and it’s where most product failures are born in the uncomfortable ...
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Season 6
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Episode 16
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11:15
Expected Value Makes Uncertainty Manageable
Ever face a late-stage design decision where your gut says “maybe,” finance says “no,” and the schedule says “hurry”? We unpack a simple way to make those calls with more clarity: using expected value to connect confidence, upside, ...
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Season 6
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Episode 15
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12:59
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Define Kill Criteria to Avoid Zombie Projects
When pursuing aggressive benchmarks, engineers must employ portfolio thinking, running multiple design projects simultaneously. But choosing winners requires a decisive way to eliminate projects that are not feasible to continue innovati...
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Season 6
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Episode 14
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13:08
Confidence is a Dial: Turn It with Evidence, Not Guesswork
We turn late-stage design surprises into a strategic plan by assigning explicit confidence levels, stacking evidence, and using the three-dial model of time, cost, and confidence boost. We show how to work backward from a system test to cheaper...
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Season 6
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Episode 13
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12:26
Raise Your Confidence by Strategically Stacking Evidence
Late-stage design just hit a snag—now comes the moment that separates guesswork from great engineering. We walk through a clear, repeatable method to investigate unexpected failures and make high-impact decisions with confidence. Instead of hun...
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Season 6
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Episode 12
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9:15
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