Raise Your Confidence by Strategically Stacking Evidence Artwork

Quality during Design

Quality during Design helps engineers navigate the messy front end of product development and avoid the late-stage failures that come from unclear decisions, hidden risks, and siloed thinking. Host Dianna Deeney, author of Pierce the Design Fog and creator of the ADEPT Team Framework and Concept Space Model, teaches practical ways to design with data and collaboration so teams can make smarter choices from day one.

You’ll hear solo episodes on early-stage clarity, risk-based decision-making, and quality thinking, along with conversations with cross-functional experts in reliability, quality, marketing, psychology, and communication in the series A Chat with Cross-Functional Experts.

If you want to design products people love for less time, less cost, and a whole lot fewer headaches, this is your place.
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Quality during Design

Raise Your Confidence by Strategically Stacking Evidence

November 06, 2025 • Dianna Deeney • Season 6 • Episode 12

0:00 | 9:15

Late-stage design just hit a snag—now comes the moment that separates guesswork from great engineering. We walk through a clear, repeatable method to investigate unexpected failures and make high-impact decisions with confidence. Instead of hunting for a perfect test, we set a confidence target and stack multiple forms of imperfect evidence until we close the gap.

If you’re navigating late-stage product development and want a calm, methodical way to move from 40% to 90% confidence, this framework will help you choose the next best step, allocate limited time and budget, and know when to stop.

Join the Substack for monthly guides, templates, and QA where I help you apply these to your specific projects. Visit qualityduringdesign.substack.com.

Show notes

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ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.