Quality during Design

The Cracks Between Good Designs, with Mike Fedorov (A Chat with Cross-Functional Experts)

Dianna Deeney Season 3 Episode 23

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0:00 | 40:46

Why do well-designed initiatives keep coming apart when they reach reality? 

Mike Fedorov, who spent 26 years in supply chain and operations at Mars and Accenture and now co-leads Applied AI Labs, explains that the failure usually isn’t a bad call inside a single design. It’s the coordination layer: the seams between teams, systems, and the data that no one remembers how to work. 

He walks through a transformation that stalled for months, what AI can actually do to close the gap, and the habits separating the AI programs that work from the 95% that quietly fail.

 Highlights

  • The coordination layer is where modern design fails, not inside the design. The handoffs, systems, and data in the spaces between teams accumulate more opportunities to break than the parts themselves.
  • The data is always a little wrong. Design for that. Waiting for perfect data is waiting forever; build systems that detect, tolerate, or self-correct small errors instead.
  • AI doesn’t make the call; it should make the call obvious. AI’s job is to watch the data, connect the dots, and put the two or three important things in front of a human who decides.
  • Mike's three rules that work when implementing AI for the coordination layer.

Visit the podcast blog for a special infographic from Mike.

Send us a message

Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful. 

Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours. 

Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly)

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